Detroit Picture Company
Full-service film & photo production, creative development through final delivery, one crew the whole way.
Library St. Studios · 1250 Library St · Detroit, MI
One crew, one point of view, one number. For brands that care how they reach the world.
Brand films, commercials, and live coverage, made to be watched.
Services ▸ 02A full library for your brand to pull from, shot the same day as the film.
Services ▸ 03A full roster through stills, film, and social in one pass.
Services ▸ 04Edit, color, sound, and motion, ours or footage you already have.
Services ▸Film and stills, shot under one roof and one point of view. Selected frames from recent productions.
Media Day · Joe Louis ArenaDRW ▸ 16-17
Media Day · Red WingsDRW ▸ 2019
Player Personalities · DRWDRW ▸ 17-18
On the Ice · Red WingsDRW ▸ ICE
Barry Sanders · LionsDET ▸ 20
Little Caesars Arena · DRWDRW ▸ 17-18Not the steps every crew lists. The decisions that change what you walk away with.
Before we pitch an idea, we get clear on what the work has to do: the launch it supports, the audience, the number you're moving. A great film pointed at the wrong goal is still a miss.
Business first, idea second.
The hero film, the cutdowns, the stills, the socials, all from the same day and the same idea. You book a day; you keep a quarter.
One production, everything it can produce.
A broadcast spot, a fifteen-second vertical, and a board loop are three different edits. We build each piece for the place it runs and the person who sees it there.
One video posted three ways fools no one.
We don't sell revision rounds or count them against you. The people who start your project are the ones who finish it, which makes "right" a lot easier to reach.
The deadline can move. The standard doesn't.
Know the ballpark for your project before you even plan. Pricing scales with three things: how many days we shoot, how big the crew and gear list is, and what post needs to happen.
Already have footage? Post-production only starts at $800.
Build your full estimateWhat do you need?
How many days?
How many deliverables?
$4,000 – $6,000
All-in estimate, no hidden fees. No email required, and the full builder gets specific.
Sports production is a schedule problem before it's a creative one. Windows are short, rosters move, and the deadline is the season itself. We build crews and pipelines that hit those windows without burning your athletes' time.
Media days that move a full roster in hours, not days. Campaign shoots stacked around practice schedules. Same-day socials cut while the stage is still hot. Credentialed, insured, and comfortable working around competitive privacy.
Book your media day
We're a full-service film and photo production company. Brand films, commercials, media days, event coverage, roster and portrait photography, and post-production, creative development through final delivery, one crew the whole way. If it needs to look right on screen, that's us.
We're based at Library St. Studios in downtown Detroit, and we travel wherever the project goes, same crew, same standard. Travel gets built into the plan up front, so a shoot three time zones away runs like one across town.
You work with the people who make the work. There's no account layer, and no junior team taking over once the deal is signed. The principals you meet are the crew on set and in the edit, which is why the work stays sharp and the timeline stays honest.
Both. Some clients hand us the whole body of work: hero film, cutdowns, stills, and the post that keeps it consistent. Others bring us in as the production arm behind their agency or in-house team. You keep the relationship and the credit; we bring the crew, the gear, and the finish.
Video starts at $4,000, photography at $2,500, post-production at $800. A focused social day and a multi-day media day are not the same investment, so we scope to your goal rather than quoting blind. The estimate builder gives you a real ballpark in about a minute, no email required.
A launch, a season, a story worth telling. Send the date it has to be ready and we come back with what we'd make and what it costs.